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Inspiration

Get unstuck. Alias is a thinking partner for the blank page, the half formed idea, and the project you cannot find the angle on.

Quantity first

Get twenty directions rather than one safe one, so you have something concrete to react against.

Ask it to argue with your idea and it will find the weakness rather than telling you it sounds great.

Once something lands, Alias turns it into the concrete next action rather than leaving it as a mood.

01
Describe the stuck
The brief, the constraint, and what you have already rejected.
02
Generate widely
Ask for many angles, including the ones you would not have tried.
03
Pick and sharpen
Take the one with life in it and develop it properly.

Give me twenty angles on this campaign, including five that are deliberately uncomfortable.

Here is my idea. Argue against it as hard as you can and find the real weakness.

I have been staring at this for an hour. Ask me questions until I know what I want to say.

Will everything sound generic?: It will if you ask a generic question. Give it your constraints, your audience and what you have already rejected, and the output gets specific quickly.
Can it work in my voice?: Yes. Give it samples of your writing and ask it to match the register, then edit. It works best as a first draft rather than a final one.
Is the output original?: Ideas are generated for your brief rather than retrieved from a library, but you should always review anything you plan to publish commercially.